K-beauty cult favorite Beauty of Joseon has expanded beyond its beloved facial sunscreens with the launch of its first body sun care collection, debuting on July 27, 2026.
The new range introduces two 150ml products: the Hydra Shield Body Sun Lotion SPF50+, formulated with the brand’s signature fermented brown rice and ceramides for broad-spectrum UV protection with long-lasting hydration, and the Comfort Protection Mineral Body Sun Lotion SPF30, which pairs fermented brown rice with panthenol to soothe and nourish.
The launch arrives at a moment of peak momentum for the brand—its existing Relief Sun: Rice + Probiotics SPF50+ topped Lookfantastic’s summer travel beauty rankings, drawing over 80,000 product page sessions in the past 90 days alone. With a tinted mineral Dayscreen also making waves in the U.S. market this month, Beauty of Joseon is proving that K-beauty’s sun care revolution has no intention of staying facial-only.